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Has Mobile evolved to become your new Computer?

Does this question trigger some thoughts into your mind? Whether this question takes you into a tailspin or you are relating to it would completely depend upon your digital journey. When we already have high penetration levels of computer, where’s the question of mobile becoming one? Has Mobile really evolved with time? What about consumers — have their mindset changed over this period or are they still the same? What are the purposes that mobile is able to fulfill now as against earlier? Is the personal computer market growing more than the mobile market or is it vice versa? Are we in the era of Multi-screens? Mobile Background in India The real journey of mobile started in India in the late ’90s and closer to 2k revolution. This was the era when the Ambani patriarch had given the vision of having the mobile in the hands of every consumer. The credit of the mobile revolution truly goes to this Group. There were enough and more challenges that they faced in the journey however they str...
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Retail...Then, Now & Its 'Transformational Future'​

We all as consumers have gone through different phases of Retail in the last 4 decades. It would be only imperative for us to understand what really has been the trigger to this, what really were the game changers in those eras and how will these truly evolve over the next decade. For the sake of convenience, let's look at these from the lens of what has been instrumental in bringing the change that the markets adopted… The 3 major drivers for the changes that happened in the 3 eras defined as 'waves' for a particular period is as below: Wave 1: 1986–1995 — Infrastructure Wave 2: 1996–2005 — Changing Consumer Preferences Wave 3: 2006–2015 — Digital and Technology Wave 1 was the era where Infrastructure played a major role in how the trade and retail truly operated in the marketplace. Wave 1: 1986–1995 — Infrastructure This wave in its initial phase was completely revolving with the producer ruling the market and deciding what the consumer should ideally consume. Consumer de...
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A 'Legacy' of Inspiration, Brilliance and Humbleness!

It was the morning of Sun, Apr 10th, 2011 when this news came up to me as the 1st call. Life seemed to have suddenly stopped for the moment. There was umpteen no. of SMS and phone calls exchanged with various people from Sunday morning till the next few days. It was about the passing away of the Retail Doyen —  #RaghuPillai who was instrumental in sowing the seeds and also envisioned the #Retail that we see today. Taking a flight immediately from Mumbai to Chennai to be in his last journey was an instant decision. While I hopped on to the flight with some of the other Mentors and Colleagues, all through we were just poignant of how could something like this happen at just in his 54th year. Various episodes and memories just passed by my mind. I had known him for more than 5 years. Those days were just blessed and truly instrumental in shaping me to become what I am today in so many ways. It was really an extremely tough moment to go from the Ground to the 4th floor of Shangrila Apart...
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India's economy revival= c're+be'mw

India’s economy revival = Calibrated Re-opening with support measures (c’re) + Benign approach for migrant workers (be’mw) A country of over 1.3 billion people where livelihood is dependent on so many kinds of jobs that one could engage in. What really are the dependencies for such jobs? Its undoubtedly people of all kinds i.e., a mix of Unskilled, Semi-skilled, and Skilled. The progress of our country has always been highly dependent on the role that these workers play in such kinds of jobs. They are an informally employed force which comes from several states like Uttar Pradesh, West Bengal, Bihar, Rajasthan, Odisha, Madhya Pradesh, North East and are in excess of 100 Million+ aka migrant workers and their size translates to over 20% of the workforce of our country. What makes them special are their specific skills that are quintessential to several key industries. Their earnings support the even bigger Rural India since most of the time they come back and also participate in the agr...
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Young Minds 'trendsetting’ for the Brands

Photo By Ankita | @ Instagram | ankita.mamodia In trying times like what we are going through amidst Covid 19, one of the most important customer segments for Brands have been children who also happen to be born with digital skills considering their ability to manoeuvre and learn much faster than what an adult would do. If we thought that these were trying times just for us, then we are just living in a fictional world since the young kids aka young lockdown generation are equally under stress as they have been deprived of playing out with their neighbours, friends or for that matter travel both local or to other places in their much-awaited summer holidays. Through this sacrifice, they have become an inspiration to their own family members. Parents have found it really challenging to deal with children in such trying times. What has been really appealing is the maturity being exhibited by the kids to understand and respect the current situation.  Brands who are always actively mon...
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Embracing the New Era aka “New Normal’

It has been 60 days since the largest democracy of the world i.e., INDIA has been reeling under lockdown with exceptions being driven by States at their local level. Lot has been written and spoken by media pundits and experts from various fields. There are several path-breaking activities that people across age groups have done from the precincts of their own house. This has been a time to rise from the negativity which is all-encompassing and strive to move towards positivity. Human beings have always been social and they would continue to be so in the new world as well. Physical distancing as a concept will have to be continued with or without choice. Having been associated with the consumer space for close to 2 decades with an eye for detailing, I see that the following is what our part of the world has truly been through with few quick examples to resonate with… Opportunities have been grabbed – Schools who were truly physical have moved digital; Offices who thought Work from...
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