All In It's For You!

Photo By Ankita | @ Instagram | ankita.mamodia In trying times like what we are going through amidst Covid 19, one of the most important customer segments for Brands have been children who also happen to be born with digital skills considering their ability to manoeuvre and learn much faster than what an adult would do. If we thought that these were trying times just for us, then we are just living in a fictional world since the young kids aka young lockdown generation are equally under stress as they have been deprived of playing out with their neighbours, friends or for that matter travel both local or to other places in their much-awaited summer holidays. Through this sacrifice, they have become an inspiration to their own family members. Parents have found it really challenging to deal with children in such trying times. What has been really appealing is the maturity being exhibited by the kids to understand and respect the current situation.  Brands who are always actively mon...

It has been 60 days since the largest democracy of the world i.e., INDIA has been reeling under lockdown with exceptions being driven by States at their local level. Lot has been written and spoken by media pundits and experts from various fields. There are several path-breaking activities that people across age groups have done from the precincts of their own house. This has been a time to rise from the negativity which is all-encompassing and strive to move towards positivity. Human beings have always been social and they would continue to be so in the new world as well. Physical distancing as a concept will have to be continued with or without choice. Having been associated with the consumer space for close to 2 decades with an eye for detailing, I see that the following is what our part of the world has truly been through with few quick examples to resonate with… Opportunities have been grabbed – Schools who were truly physical have moved digital; Offices who thought Work from...