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Showing posts from July, 2020

Has Mobile evolved to become your new Computer?

Does this question trigger some thoughts into your mind? Whether this question takes you into a tailspin or you are relating to it would completely depend upon your digital journey. When we already have high penetration levels of computer, where’s the question of mobile becoming one? Has Mobile really evolved with time? What about consumers — have their mindset changed over this period or are they still the same? What are the purposes that mobile is able to fulfill now as against earlier? Is the personal computer market growing more than the mobile market or is it vice versa? Are we in the era of Multi-screens? Mobile Background in India The real journey of mobile started in India in the late ’90s and closer to 2k revolution. This was the era when the Ambani patriarch had given the vision of having the mobile in the hands of every consumer. The credit of the mobile revolution truly goes to this Group. There were enough and more challenges that they faced in the journey however they str...